About

I founded LISO Strategy to help brands and publishers build editorial platforms, programming strategies, workflows, original content, and communities that audiences actively choose to engage with. These companies create content people return to for ideas, culture, and connection. That human connection is what builds trust, credibility, and influence.

I spent 7 years at BuzzFeed where I led a 20+ branded content and editorial team. I scaled Cocoa Butter to the #1 channel in BuzzFeed’s YouTube portfolio by doubling the CPM, tripling YoY revenue, and delivering a 4x ROI on production. My branded content team drove a significant percentage of BuzzFeed’s revenue by connecting editorial sponsorships and branded content to new formats and creators that increased views and subscribers. Prior to that I was the Director of Production at the Wall Street Journal where I oversaw a $10M studio budget by optimizing productions to maximize efficiency while increasing creative output by 17%.

My background is in content strategy, programming, development and revenue-driven storytelling. I’ve led teams, greenlit shows, programmed channels, and developed creative frameworks that connect compelling stories with real audience demand and measurable business outcomes.

Television Networks and Publishers

NBC, Food Network, Cooking Channel, MTV Networks, The Wall Street Journal Custom Studios, BuzzFeed, Roads and Kingdoms Magazine

Commercial Clients

Sotheby's International Realty, Harry Winston, Morgan Stanley, Metlife Foundation, Netflix, Charles Schwab, Cadillac, Alfa Romeo, Ritz Carlton, Citibank, Disney, Verizon, Samsung